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Born in Nicosia in 1989, Hovig Demirjian is a singer of Armenian origin. His music career took off in 2009, when he took part of the Greek version of The X Factor. After finishing seventh in the reality, he released some singles which reached local success. Hovig was selected to represent his Cyprus on this year's Eurovision Song Contest, and he recently presented his song. "Gravity" is a powerful and captivating pop driven by intense R&B beats.